JEZEBEL

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JEZEBEL

Developer:  1397036344

Audience: 7+

Country Availability WORLDWIDE


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Description

ezebel, which started in 2007, is a blog that features “Celebrity, Sex, Fashion. Without Airbrushing.” It is one of several sites under the successful Gawker Media blog network, and reaches a substantial audience with around 5 million hits a month. Jezebel’s authors state in their manifesto that the site "will attempt to take all the essentially meaningless but sweet stuff directed our way and give it a little more meaning, while taking the more serious stuff and making it more fun, or more personal.'' One of Jezebel’s primary aims is to write about women’s weight in a less “misogynist” way. In no realm are women’s glossies more contradictory in their messaging than when it comes to weight. Despite their articles and headlines (usually in garish pink writing) urging women to be ‘body proud’ and ‘celebrate their curves’ it is rare to find a single advertisement or feature depicting women that aren’t skinny (and sometimes alarmingly so).


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